I first became familiar with SNAP in the community where I live, being Whitby, Ontario. I had seen SNAP available in local restaurants, banks or retail outlets and was drawn to the paper for a couple of reasons, mainly the quality. The strong colours in both the pictures and print naturally draw your attention. SNAP is a paper of happiness, with big smiles in every picture. More importantly, you are drawn to SNAP because you are likely to see a picture of your neighbor, someone from work, or perhaps a relative (maybe even yourself….who doesn’t want to be in a newspaper?)
As business people, we all have options in how to advertise our wares. Typically we look at our local paper as it is delivered directly to homes. The problem is many people do not read it. It arrives at your door and you might either throw it in the recycle bin or give it a quick review (then it goes in recycle). The big difference with SNAP is that it is taken by people who. Those who take it WANT to read it and of course, see our ads.
This is the chief reason I advertise in SNAP. Like other business, my advertising money is limited. At McDonalds, we have been known to research our advertising vehicles extensively, ensuring that every $1 we spend on advertising generates significantly more in sales. With SNAP, I am very comfortable that this occurs.
I have also experimented with my ads. For example, in November I put in an ad for Angus Burgers and while not a big ad it was beautiful with bright colour. My Angus Burger sales were up 15% and I have no other way to explain it. In October, I placed an ad for coffee. Again a great ad that was partially designed by SNAP and sales were up over 20%. I am so happy with SNAP, that I put an ad in every month.
I am also happy to work with Nic Ahola, the SNAP owner. Nic and I both started our business several years ago and what I like best about Nic is he works to give extra value to our company. He just did a great story on one of my Managers going to the Olympics to work in one of the restaurants. In May, Nic volunteered to cover a very special day for McDonalds, “McHappy Day” where we raise funds for local charities. Nic did a great job and our employees and customer pictures filled ½ a page!
The money I spend in SNAP is by far the best sales building and advertising I do.
- Steve Forman, Owner Operator, McDonalds Restaurants Richmond Hill
SNAP magazine to us represents top quality, service, and unparalleled level of professionalism. With exceptional communication, innovative design, and a hands on client care approach, SNAP shows us a willingness to go above and beyond. Their passion and dedication for this publication and community for which they serve is shown in the quality and content within its pages.
-- Sutton West Coast Realty
My friend and I were flipping through the Snap Paper and she noticed this photo and said "isn't that your kid?" I looked and low and behold it was my son, Mike....I actually started to cry and gave him a big hug when he came home. I said "seeing and reading little things like this actually make me think I am doing something right with you kids!!!"
Anyway, thought I would share with you all many thanks.
- Deb, York Region Community Member
We were talking about the pathetic news coverage that we get from the local papers here the other day, especially when we have events/announcements to share with the community. Clearly I'm wrong in my paranoia about both of them hating us in particular, as it would seem they are just as apathetic with the others as they are with us....glad it's not just ME!
BUT you were praised to the "nines" with everyone in agreement that your SNAP Dufferin is the best paper out there for sharing important and informative news with the community, that you attend to every request made and that you come across as very professional, helpful and friendly, always willing to help.It was also stated that they all knew that if something needed to get out to the community, it was you that they knew they could go to, and you would get it out there without doubt.
Hope that puts a smile on your face! Congratulations!
- Karen Murphy-Fritz, Executive Assistant
I was at a SNAP-covered event last evening, and it occurred to me what when SNAP photographers show up at an event, they don't just take photos, they also bring a lot of positive "energy" with them. I believe it was Jordan who covered Everything Chocolate's music with Kevin Kelly last night. Thanks for being such a boost to the Newmarket community and for sending people who seem genuinely interested in the people and events they are covering.
- Liz Jefferson
Thank you so much for your generous coverage for the trial run for Arts for Humanity. The event was a complete success and the reception to the concert was exceptionally positive. Feedback included words such as “phenomenal, fantastic and exceptional”! People stated they were overwhelmed by the quality of talent of those who participated - artists & performers.
In addition, we were told by many that they know what A4H is all about they will be inviting their friends & family next year. Again many thanks as this event would not have been the success that it was without your involvement.
- Darlene Simpson, Kitchener-Waterloo
I was just grabbing a bite to eat when I first saw Woodbridge’s own newspaper. I quickly grabbed it, curious to see how SNAP represented our community, what was happening, and obviously also because my friend Adriano was on the front cover. I think you guys are doing an awesome job, and so I just wanted to give my feed back and express my support for your efforts on creating Woodbridge’s own newspaper.
As a fourth year sociology student at the University of Toronto in Mississauga, I have become well aware of the meaning and importance of ?community.? I have also learned that community is a difficult bond to achieve, greatly considering today’s globalization phenomenon, it’s impacts, and Toronto’s ?development boom.? I therefore very much support SNAP’s efforts to portray and preserve our wonderful community, as an asset of hard work from all of us, and our parents.
I have been living on residence at UTM for four years and I go out around campus fairly often with friends. I am a model and have friends in various cities of Toronto and the GTA, so I have had the opportunity to travel around Toronto and the GTA and meet different people. I also have family in Bolton, London, North York, and Stouffville. But for some reason, I am always eager to come home to Woodbridge every weekend. I think that reason is the community we have achieved and enjoy with our family, friends, co-workers and neighbours.
I am not writing to brag or boast about our accomplishments. Maybe I feel proud because as an Italian-Canadian I fit into our community very well. The reason why I am thanking SNAP is because regardless what it is that unites us, that unity is there and we should be proud of that. I will support SNAP’s portrayal and preservation of that unity and power, now, and for a ways to come.
If our community affects many of us the way it affects my life, we need to preserve it and perhaps innovate it through routes such as how we communicate and problem solve collectively, through community events or media groups such as SNAP, not through locomotion. The idea behind that is, as with many other things, at the end of the day our asset is safe, and we are together. I encourage and advocate SNAP to continue portraying and preserving our beauty, while reminding us of the value community brings to our lives, possibly making us forget of the value this community brings to our houses.
It was also wonderful to see such a great amount of material on physical health in SNAP Woodbridge, another important and healthy direction for our community.
Thank you SNAP Woodbridge, on behalf of our family, continue writing with pride!
- G. Rota
Just a quick note to let you know that the students loved seeing their pictures in SNAP Feb. edition for the "I Have a Dream" Assembly. You have no idea how motivating this was for them! One boy sent the article to his grandfather...and said "It's the only time Grandpa seemed really proud of me!"
Thanks a million for taking the extra effort to include the photos.
- Heather Stuart, Principal, Altona Forest P.S.
Just a line to say thank you for all your artistic talent in creating the Martin Studios and Teddy Bears Picnic Childcare adds for your Jan 07 newspaper. We have been in a family business for over 20 yrs now and have yet to come across such a professional, hard working talented team. Your ability to take ideas and make them into fresh, energetic ads is very inspiring.
Thanks again and we look forward to working with you again in the near future.
-- Kate Donaldson, Director, Supervisor, The Teddy Bears Picnic Childcare & Music Academy