National RatesIndividual SNAP Newspapers are FREE monthly print publication specializing in providing a “non-political” friendly and entertaining photographic view of living in the community.
We cover everything including:
- Community Business Functions and Business Openings
- Charitable Events and Parties
- Sporting Events
- Festivals and Concerts
- People on the Street
- Parades and Carnivals
- The General Daily Life in the Community
Our publications are always full of pictures of smiling faces - no fires, crime, traffic accidents, wars or politics. We also include an upcoming events calendar, jokes and quotes, recipes and horoscopes. Our newspapers, with all of this positive content, put people in a better frame of mind to digest advertising. The publications are free to consumers and strive to capture the life and entertainment, and the overall spirit in the community. We use a business model that emphasizes customer service and relationships, technology, marketing savvy and quality, thus delivering a product that is both cherished and well read by the consumers within our reach. Our papers are printed monthly, and are distributed strategically through “exit news racks” at key Retail Stores, Community Centres, Libraries and by our Advertising Partners in the area. We also print on high quality white book stock rather than standard newsprint to provide cleaner, higher quality looking publications.
Each SNAP publication focuses its energies on enriching the community in which it is published to create truly a WIN - WIN scenario.
The first win is for the community at large. By showcasing the various local activities and participants, as well as promoting the upcoming events, consumers are connected with greater ties to their “home” environment. This leads to increased participation and involvement both physically and monetarily, as well as rewarding those community contributors with “Hey, I got my picture in the paper!” or “Did you see my daughter in SNAP?”
The second win is for our advertisers. Associating your advertising with a “positive” publication allows for the message to be psychologically well received, and inspires a consumer to reflect positively on your organization in both support of your product/services and to the community itself. By advertising in SNAP you will be apart of a beneficial relationship that displays your various contributions to the community at large, and therefore furthering the growth of your business as it rightfully deserves.
It is SNAP policy to keep our ad-to-content ratio at approximately 45-55% which is up to 25% lower than many community newspapers. This unique attribute allows your ad the space it deserves to be seen during your ad’s 30-day run.
At SNAP, we pride ourselves on the development of a partnership that betters your businesses and helps to stimulate your reputation within the community. Click here to download our National Rate Card.
To learn more about how SNAP Newspaper Group can deliver high-quality marketing for your business or client, please complete the form below and one of our representatives will contact you directly.